TJX needed a responsive website redesign for their corporate site that translated their new streamlined branding into a strong digital representation, boosting engagement and highlighting their brand story. The goal was to elevate the brand to give voice to TJX as a whole that would better attract potential new hires and investors. The responsive website also needed to adhere to strict ADA guidelines, which was a new endeavor for them. As the Visual Lead on the project I designed the look and feel of the website, coming up with a design system that leveraged their new simplified branding in a way that passed compliance testing while also defining who they are and what they stand for.
