The Panera Bread redesign was a fresh look at their web presence using beautiful food photography to up the “craveability” and entice users to explore the site. Dedicated sections speaking to craftsmanship and community elevate the brand distinctions, and a desktop and tablet friendly browsing experience enables users to take it anywhere seamlessly. I quickly became a trusted partner to our client and the day-to-day lead on the work, helping Panera redefine their digital brand, developing and refining the conceptual designs and establishing a fresh look that Panera had chosen to carry across all digital channels.
Their current landscape of websites leveraged a range of different fonts, patterns, textures, and colors.
The goal of the redesign was to simplify the amount of texture and elements used, give color purpose while adhering to accessibility guidelines and create a design that highlights the food as the hero.
