This was a proof of concept for a site redesign for Lane Bryant. Lane Bryant is one of five brands under the holding company, Ascena and Sapient was challenged with redesigning the ecommerce experience. My role on the project was to design a site that positioned Lane Bryant as a cutting edge, forward thinking, technology savvy fashion brand, especially for the plus-sized world. The concept incorporated subtle video onto the Homepage and Product Detail pages, helping the site visitor to envision how the fabric moves with the subtle motions of the models in a live store-front window feel. Users would also be able to click directly on the articles of clothing to be able to quickly add them to their shopping bag.
