IBM

Project Details

IBM needed a new look for their 2015 Global C-Suite Study. As the Visual Lead I created a brand identity, compositing imagery with letter forms to encompass the feeling of dynamic energy for the C-Suite. Each role was represented by a color and image that abstractly spoke to the nature of their expertise. The letterforms were then blended into a final form to represent the C-Suite in it's entirety

July, 2015