This project was an integrated campaign that was designed to amplify Halo's brand presence, highlighting the health benefits and nutritional edge they hold over their competition. The notion of paying it forward was turned into a movement, helping to nourish healthier, happier shelter pets, giving them the best chance at finding a forever home. By sharing a photo of your pet with #HaloFeedItForward, Halo donates a meal to a shelter pet on your behalf. The social content was then displayed on Halo's website helping to weave the story of their mission throughout their digital experience. My role on the project was art directing the behind the scenes video of one of the shelters that Halo helped as well as creating the visual digital presence of the brand. I helped to direct the photo shoot of the bowl and also designed the e-commerce responsive website.
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