The Greater Boston Chamber of Commerce needed a fresh new look to help position themselves as a contemporary organization that is focused on building a vibrant and inclusive business community. The goal of the redesign was to be able to represent all sectors of business and create a sense of community and inclusion. This was achieved by promoting key events and programs through dynamic content, as well as elevating the visibility of social media. My role on the project was creating the Chambers new brand identity and translating that into a fully responsive website design. The new look was well received and leveraged in event signage, presentation templates and print collateral in which I oversaw a team of designers to make sure the brand look and feel remained consistent throughout.
Once aligning with our brand partners and key stakeholders throughout the marketing organization, we then applied the new look and feel into a flexible, fully responsive and scaleable design system that puts our customer at the center.
