Sarah M Samano

Defined, evolved, and re-envisioned the TransMedics Brand Identity that transformed how the TransMedics brand was presented in both marketing and digital products
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Built and managed the design group consisting of on-staff designers, contractors and external vendors that operated as an extension of our team

Fostered cross-department relationships and collaboration essential to realising the desired brand vision for delivering priority solutions in support of the customer experience

Provided oversight and lead select design initiatives, including requirements gathering and definition of strategic objectives, as well as executional ownership of all deliverables

Established a foundation for a digital ecosystem and design system focused around user-centric design principles, best practices, standards, processes and tooling

Built and led a team of UX and UI designers on a newly formed train, focusing on simplifying and re-envisioning the shopping and enrolling experience for AetnaMedicare.com  
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Built and managed a multi-disciplinary digital team of 15+ creatives, consisting of UX and UI designers, and front-end developers

Responsible for the redesign of aetna's brand identity in the digital space, primarily focusing on enterprise public site domains along with internal interactive solutions
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Defined detailed design systems for multiple brands

Fostered cross-department relationships and collaboration essential to achieving key road map initiatives and business goals

Focused on the creation and application of digital design systems and brand identities
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Applied design solutions for responsive and cross channel applications
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Helped create and strengthen digital standards and case studies to grow the agency’s capabilities

Worked primarily on the IBM account focusing on engagement marketing activations and graphic identity

Worked as the design lead for several of Sapients larger accounts including Panera Bread and Citizens Bank

Focused on the creation and application of complex digital design systems and brand identities

Applied design solutions for responsive and cross channel applications

Provided ideation and strategic thinking to strengthen brands in the digital space

Helped create efficiencies in the post-design process to ensure the final product is of the highest quality

Responsible for developing and designing concepts for new business pitches, brand identities, websites and online advertising campaigns